Current Projects for Graffinis
When it comes to developing new projects, there is a never a lull in activity for Graffinis Swimwear. Initially when we started as company, one of our goals was to be able to personalize swimwear for each of our customers. Our very first bathing suit was originally a special project for a friend who at the time, was looking for a unique bikini to wear on her next vacation. We were so excited to start on this new project and thought it would be a great way to create a product that was one of a kind, as well as stylish. This later grew into the idea that maybe we could do this for other people who were looking for a unique and personalized swimsuit. However, when we realized that this meant an infinite number of variables per product, we decided it was best to rethink and re-organize our motivations. We went back to basics if you will. We thought, well people really like the idea of being unique.
That way of thinking is never going to change. For example, there’s no women on earth that wants to show up to an event wearing the same outfit as another woman already there! But at the same time, people look to each other for fashion inspiration all of the time. Pinterest wouldn’t be where it is today without this way of thinking. So our challenge was to create swimwear that was unique enough, but also available enough for our customers for them to feel unique as well as included in the creative process. The way we established this was to create our different collections, as not only special edition projects, but also to move away from the “traditional” seasonal collection. Our philosophy still remains to create a variety of small exclusive capsule collections, that are themselves curated design projects. This gives us the creative agility, but more importantly it gives our incredible customers the opportunity to collect, mix & match and ultimately create a swimwear identity that is unique to solely to them.
Graffinis is stoked to build on the momentum of the previous collections and are even more excited to have enhanced this year’s Octopus Print Collection to now include our popular Brazilian Bikini styles. Just in time for Summer! Check out our latest project and let us know what you think. We always love hearing from you! This pic above is from our last trip to Costa Rica and we’re hoping it will inspire you for the upcoming summer!
Until next time,